Allan is Director of Customer Experience at Riverview Law. He has a pivotal role in co-ordinating and overseeing every aspect of how our ground-breaking services are delivered to clients. His responsibilities range from defining channels to market and developing brand/communications strategies, through to setting/monitoring service delivery standards, building partner channels and managing key relationships with both customers and stakeholders.

Allan started his career in advertising and was soon headhunted to join Spring Group plc, a leading international training and recruitment provider, as Advertising Manager and subsequently as Group Head of Marketing.

He left Spring Group in 2000 to start up AdviserPlus Business Solutions, where he was a founding member alongside Karl Chapman, now Chief Executive of Riverview Law. As a director of AdviserPlus, Allan managed strategic partnerships with leading professional services companies to provide new and innovative HR/business services to the SME market. He was also closely involved in product development.

Allan joined Riverview Law in August 2011 and has been instrumental in its public launch. He says: “Our business isn’t just about an innovative strategy; it’s about a whole philosophy as well. We want to bring a customer-centric approach to the legal market. That’s why everything about Riverview Law, from the technology platform to the people who work here, is focussed on giving each customer the best possible experience.”

Allan is based in our Wirral headquarters and lives in Chester with his wife and two children. When he can be lured away from work, he likes anything to do with science and nature, watching motorbike racing and listening to classic rock and early blues.